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BIOGRAPHY OF MICHAEL PORTER
Michael Eugene Porter, better known as Michael Porter (May 23, 1947), economist, researcher and lecturer. He was born in Ann Arbor, Michigan, United States. Due to the profession of his father, Officer of the Navy, he was in various parts of the world. The high school was held in New Jersey. He was a sports lover, he played golf, football, baseball. He was called to participate in the NCAA team. But his entrance to the university hindered this event. He entered Princeton University to study Mechanical and Aerospace Engineering. From there, he worked in the United States Navy, encouraged by his father, reaching the rank of captain.
He knew that this world was not the one he wanted to belong to for the rest of his life. For this reason, in 1971 he retired to start a master's degree in business administration at Harvard University and, later, he started a doctorate in business economics at the same university. In 1984 he co-founded a management and strategy consulting firm called Monitor Group. Subsequently, he wrote his first article, called, How Competitive Forces Shape Strategy, was published in the Harvard Business Review. In this article he exhibited his Model of the Five Forces, it has become a fundamental tool for any student of administration.
The following year, he published Competitive Strategy, his first book, in this he developed the analysis on the matrix of generic strategies, this was a very used but also questioned tool. This strategy was very welcome in the Japanese countries. Years later, Porter entered the list of best sellers with his book Competitive Advantage, in this new book he focused on the development of the value chain. This tool is used to identify the sources of competitive advantage of companies, the model had great popularity.
In sum, Porter coined a theoretical model that defined the activities that a company must develop to maximize the creation of added value to the final customer, this operation must minimize the costs. This name was given by Porter because he considered each activity as a link in a chain, in which, step by step, value is added to the product.
Espero de Ayude..
Saludos Jhon
Michael Eugene Porter, better known as Michael Porter (May 23, 1947), economist, researcher and lecturer. He was born in Ann Arbor, Michigan, United States. Due to the profession of his father, Officer of the Navy, he was in various parts of the world. The high school was held in New Jersey. He was a sports lover, he played golf, football, baseball. He was called to participate in the NCAA team. But his entrance to the university hindered this event. He entered Princeton University to study Mechanical and Aerospace Engineering. From there, he worked in the United States Navy, encouraged by his father, reaching the rank of captain.
He knew that this world was not the one he wanted to belong to for the rest of his life. For this reason, in 1971 he retired to start a master's degree in business administration at Harvard University and, later, he started a doctorate in business economics at the same university. In 1984 he co-founded a management and strategy consulting firm called Monitor Group. Subsequently, he wrote his first article, called, How Competitive Forces Shape Strategy, was published in the Harvard Business Review. In this article he exhibited his Model of the Five Forces, it has become a fundamental tool for any student of administration.
The following year, he published Competitive Strategy, his first book, in this he developed the analysis on the matrix of generic strategies, this was a very used but also questioned tool. This strategy was very welcome in the Japanese countries. Years later, Porter entered the list of best sellers with his book Competitive Advantage, in this new book he focused on the development of the value chain. This tool is used to identify the sources of competitive advantage of companies, the model had great popularity.
In sum, Porter coined a theoretical model that defined the activities that a company must develop to maximize the creation of added value to the final customer, this operation must minimize the costs. This name was given by Porter because he considered each activity as a link in a chain, in which, step by step, value is added to the product.
Espero de Ayude..
Saludos Jhon
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