Rain beats against the mirror-glass windows of
a Frankfurt office block. The British salesman's
appointment was fixed for 9.30. At 9.29, he's
shaking the hand of his prospective client and
stepping into the spotlit orderliness of the German's
office. Technical diagrams and flow charts cover
the magnetic whiteboard. A secretary brings
machine coffee in Styrofoam cups and it's straight to
business.
The salesman starts to set up his PowerPoint
presentation, but there's a problem with the disc
and he ends up borrowing the German's top-of-the-
range Fujitsu. He tries to make a joke of the problem
- rather unsuccessfully. When he finally gets going;
objections seem to be raised to nearly everything
in his proposal. 'Are you sure this is a more efficient system? do you have figures to back that up?
ah, we tried that before and it didn't work"
Sixty minutes have been allocated to the meeting
An electronic aların on the German's watch marks
the hour. Shortly afterwards, there's a call from
reception to say the salesman's taxi has just arrived.
He is accompanied to the lift, staggering under the
weight of six technical manuals, a 200-page printout
of production quotas and a promotional video.
Over the next 18 months, the Germans have an
endless supply of questions. Dozens of emails
are exchanged and diagrams faxed before any
agreement is reached. After the deal goes through,
the salesman is surprised to be invited to dinner at
the German manager's family home. But he never
gets to meet the big boss'.
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